Regional branding of the local traditional products not only brings benefits for the producer – it may become the indicator of regional development affecting social and economic sphere of the region. The key issue here was to create links between regional brands, local community and the region to support its promotion and further development. Certified local products can influence local business development and affect other products – increase their value, strengthen rural integration and valorize local resources. AGRITradeNET project therefore aimed at increasing the capacity of the local producers, their opportunities for geographical certification/identification and establishment of links between the business organizations in BSB that on the local level supporting the work of these producers. OECON GROUP Bulgaria have been involved in the activities of project evaluation and assessment of the quality of the produced deliverables.